CONDADO TACOS
At Condado Tacos, I help shape the brand’s visual identity across web, app, motion, print, and in-store marketing. My work includes leading the ongoing development of Condado’s website and mobile app UX/UI, playing a key role in the company-wide rebrand, and introducing animation as a new creative capability to boost guest engagement. Across every touchpoint, I focus on creating clear, flexible design solutions that scale with the brand.
Website
I led the redesign and ongoing management of the Condado Tacos website, maintaining the site while identifying pain points and designing solutions that improve the guest experience. I keep much of the work in-house using HTML and CSS, while also owning the stream of vendor-managed location pages and improving the flow-like ordering to make the site more intuitive and effective.
Motion
I’ve introduced animation design to Condado Tacos. Bringing energy and personality to a brand that was born to dabble in strange ways. Motion design promotes guest engagement and improves impressions on our social media channels as well as email open rates.
App
I lead the design and UX/UI direction of Condado Tacos App refresh. That included illustrating assets for various portions of the app, working with developers on establish rules for brand visuals and typography.
Print & Packaging
From menu design to exterior signage, a unique customer experience, scalable brand assets, and energetic design is at the forefront of the physical marketing space for Condado Tacos
Social
